Ditch typing, focus on your message

You probably don’t type as fast as you talk. Lucky you. The world we live in doesn’t require you to learn how to type. It’s one less act of rote memorization, one less barrier between you and what matters: your message.

There are times when typing is better than talking, of course. For instance, in a really noisy space or a quiet one. That being said, I did write this article while walking next to a busy street and, later, while I was in the office with the only other sound being the keyboard next to me. When I ask my business partner if my ramblings bothered him, he replied, “Huh?”

There are times when talking is better, too. For instance, when you’re on the go or you want to free your hands. Walking while you craft emails or blogs can be huge for your health. When you’re trying to lay out instructions for someone, you can do the actions yourself while you narrate the instructions.

For me, the best part about talking over typing has been that it forces me to think through my words carefully before committing them to “paper.”¬† When I’m not clear on exactly what I want to say, I get instant feedback: dead air, run-on sentences, slurred words. It’s hugely embarrassing, but it helps me to hone my message.

The next time you tell yourself you’ll go to the gym right after you finish this one email, pull out your phone or tablet, leave your desk, and talk it out. Welcome to the future!


Vague goals don’t protect you

Your goal must be clear if you want the right help. You can be ‘healthy’ with the help of a nutritionist, Yogi, psychologist, or surgeon. More often than not, when I meet a potential client for the first time, their goal is vague – “more security” or “I just want it to work” – and they would like a quote for the solution.

I get it. For most people, sales is an opportunity to upsell or justify a markup. As a technology partner, the sales process is the core of the product. We are judged by our ability to clarify the goal and¬†develop a custom solution. If you’re sitting in a meeting looking for a technology partner, this is the product demo.

Youmust be willing to try the product (share information, get into an argument). Otherwise, you’ll find yourself on the operating room table when what you wanted was the couch.